strategic direction
Do you have goals but lack a roadmap to achieve these dreams? Welcome to strategic direction — we offer succinct frameworks and personalized support in your strategic planning journey.
What is an annual strategy?
An annual strategy is a dynamic document helping organizations outline goals for the year and the efforts required to achieve those objectives.This roadmap helps prioritize work throughout the year and aligns your building-block efforts with your greater goals. Annual strategies also change as companies learn from experiences and adapt to shifts in their markets.
Why do you need an annual strategy?
There is so much noise as we attempt to produce work. Have you ever let your inbox become your to-do list? Have you had moments of feeling head-down working only to realize that you've merely been putting out fires and reacting to all the requests coming your way?Companies of all sizes must operate against an established plan to avoid falling into purely responsive work patterns.It is difficult to build something thoughtful, original, and impactful without proactive, strategic work. Pause and build the train tracks you will travel down -- otherwise your train will have nowhere to go.
What we offer
If you are a small company or an entrepreneur without a formal strategic planning process, you're in the right place. We offer various levels of support as you outline a path to reach your strategic goals.
Free template
Just starting to think about strategic planning? We offer a free template to prompt how to structure to your thinking.
Financial Projections Tool
The goal of this workbook is to help you forecast your finances. This projections tool will allow you to anticipate the future profit of your business and support your decision making when it comes to generating revenue and making investments.
1:1 Support
You require personalized support as you embark on this process of strategic planning. Our support ranges from a few hours to comprehensive consulting including goal setting, initial plan development, dynamic reviews, and follow up.
Testimonials
"I had the privilege of working closely with Molly when she brought her considerable financial and strategic expertise to a medium-sized technology social enterprise where I was leading a division. Although our own work seemed almost impossibly complicated and entangled to us, Molly was able to cut through the noise to identify the biggest problem statements and then use data to answer the material questions to kickstart our strategic planning towards financial sustainability. She is a rare combination of deeply knowledgeable in 'school solutions' and the rigor of classic strategic consulting approaches and also flexible and creative enough to take a step back and approach a problem from a novel angle if circumstances call for it. She is a natural teacher and includes everyone in the process so they feel comfortable and aligned every step of the way."
- Courtney Kelly, Dimagi
"I had the wonderful opportunity to work with Molly on refining our business and strategy plan for a growing online community. We had many demographics with individual health and nutritional needs and working with Molly allowed us to use data-driven insights to serve our community in the best way possible. Working with Molly was a pleasure, she's incredibly communicative, reliable, and organized—and does it all with an enthusiastic and positive attitude!"
- McKel Hill Kooienga, Nutrition Stripped
"Strategic Direction helped me to pinpoint areas of my business that needed improvement and provided step-by-step guidance on how to meet my goals. As a medical provider whose skills lie outside of the business arena, this assistance was invaluable. The financial projections tool is simple and easy to use, but provides assistance that has impacted my business immeasurably. This allows for creativity and expansion in ways I never considered before. Molly is professional, supportive, and a joy to work with."
- Elizabeth Tilstra, Tilstra Physical Therapy, LLC
Who we are
Molly Golinvaux has built a career in strategic roles across many industries — through corporate, start-up, social enterprise, and non-profit experiences. Her favorite work involves supporting companies and entrepreneurs in realizing their dreams by architecting and executing against an intentional and robust strategic plan.Molly holds a BA in Economics from Yale University and an MBA from MIT’s Sloan School of Management.
© Molly Golinvaux